Over the past few years, such brands as MAC (Iris Apfel), Louis Vuitton (Catherine Deneuve), Lanvin (Jacqueline Murdock), Vielma (Jenni Rhodes), Lucky Brand (Lauren Hutton), TK Maxx (Daphne Selfe), and The Row (Linda Rodin) have all showcased mature women, some in their 70s, 80s and 90s in their campaigns.
“It doesn’t take a rocket scientist to see that older people are usually the ones with savings and discretionary income,” said Anne Kreamer, an ageism expert and author of Going Gray. “But it does take some courage on the part of marketers to make that choice to fly in the face of historical advertising.”
In an industry which prizes youth, the ladies in this article are a living proof of the world’s general acceptance and appreciation for the graying section. Let’s celebrate the fabulousness and spirit of these timeless beauties with their ‘Then and Now’ moments.
LAUREN HUTTON, 72
The former Made In Chelsea star who has been keeping a diary of all the fun things that went down at the Empire Polo Club was spotted few weeks back enjoying 2 continuous weekends at Coachella, the music and arts festival in style. The American model who became the face of The Row at the age of 64 and has appeared on 28 different covers of Vogue. A longtime lover of her gap teeth and even appeared in this 1987 short film about women with the trait and has posed nude for a cover of Big magazine when she was 61.
JANE FONDA, 78
Fitness enthusiast, Loréal Paris spokesperson and the ‘Barbarella’ star actress has no interest in rolling back the years because she “hated” how she felt as a younger woman and only truly found happiness in later life.
Apart from enjoying life in her seventies, the veteran star admits to having “a little help” to keep wrinkles at bay. Asked what secret to staying beautiful is, she told the Daily Mail: “It’s good genes and a lot of money. I’ve given myself a little help. But I don’t want to be one of those people who do too much and you look at them and think, “Hmmm, somewhere in there is someone I think I know…” I think I still look like me, you know?”
CHRISTIE BRINKLEY, 62
Back in 1991 Brinkley was considered to have the ideal American beauty standards. With her blonde hair, blue eyes, slim figure, and soft features, when Allure Magazine first conducted a survey taking the pulse of the average Americans searching for their beauty perceptions and preferences, Christie became the instant epitome of perfection with Platinum blonde hair, Sparkling blue eyes, Voluptuous figure and Deep sultry voice adding to her timeless charm. The veteran supermodel did a saucy commercial for Barneys New York, last year.
Watch the commercial here:
Charlotte Rampling is a 70-year-old British actress, who received an Emmy award nomination for her performance in the movie 45 Years this year and was also seen in the final season of ‘Dexter’. Mr.NARS, the beauty industry giant signed and announced her as the face of the brand on its 20th anniversary. François Nars himself shot the “black-and-white portrait-style image” of then 68-year-old Rampling. In an interview, he also revealed that she has been a long-time muse and inspiration for him. He explained his choice to have her as his brand’s face. “Charlotte’s ability of transformation is unparalleled. Whether captured in pieces of artwork, through the lens of a magazine photographer or on film and the big screen, she had an amazing power to encompass a character,” said Nars.
The star model of the 60’s and is now the new face of the English cosmetics brand. Well, not entirely new as she was an ambassador for the same brand (OLAY) in the 80’s. Twenty-five years later, on her 60th birthday, Twiggy is back in front of the lens shooting for their anti-aging line.
Twiggy, the pseudonym of Lesley Hornby, started her career in the 60’s and became a sensation in the modeling and fashion industry in her teenage years. Her recent involvement includes the role as a member of the jury for the television program America’s Next Top Model and a campaign for English clothing brand, Marks & Spencer for the Spring Summer and Autumn winter collection. The face of 60’s reunited with her hairstylist, Daniel Galvin to bring her famous blonde cut back for her Loreal Professional, U.K. endorsement.
PENELOPE TREE, 66
First photographed by Diane Arbus at the age of 13, the catalogue model who gave everyone a serious Deja-Vu in 2012 with the new spring campaign for Barneys New York was Penelope Tree, the blue-blooded model who became famous in the 1960s as muse to David Bailey and Diana Vreeland but who, apart from a few isolated cases, has avoided the camera in the ensuing decades.
CARMEN DELL’ OREFICE, 84
The legendary supermodel is represented by Trump Management in New York, Carmen doesn’t count today’s stars like Cara Delevingne to be her peers. “The fashion business is not the same,” she says, referring to the way social media has made models into more accessible, hot mess celebrities. “It’s lost its old-world glamour and civility.”
The model first appeared in Vogue Magazine, when she was just 15 and has continued to pose for photographers ever since. With her signature silver mane, sultry dark eyes and youthful elegance, the octogenarian model recently appeared along other mature models.
She holds a world record in the Guinness Book for having the longest ever career in Catwalk modeling, which is precisely 71 years. WHOA!! LOVE THIS WOMAN!
JESSICA LANGE, 67
Jessica Lange’s character on American Horror Story literally killed for it. It’s ironic, then, that the 64-year-old actress is at the forefront of a trend that’s seeing seniors tapped as spokeswomen for some of the world’s top fashion and beauty brands.
In February 2014, she became the new face of Marc Jacobs Beauty, while Charlotte Rampling, (then 68) would represent rival cosmetics company Nars. The high-profile brands join Louis Vuitton, MAC, The Row and Lanvin to name just a few, in finding their muse in the ageless.
IMAN BOWIE, 60
Wife of late starman, David Bowie and fashion icon who received a Lifetime Achievement Award by the Council of Fashion Designers of America that always considered her as one of the most stunning models ever. She brought an ethnic allure to an industry when she first appeared on the scene in Vogue 1976. An avid philanthropist who donates her time to organizations like ‘Keep A Child Alive’ and the ‘Children’s Defense Fund’ has attained a tremendous career as a model and moved on to becoming a successful businesswoman with the success of her make-up line, Iman Cosmetics and her clothing line, ‘Global Chic’.
MAYE MUSK, 67
The model, nutritionist, and mother of people favourite tech-billionaire, Elon Musk, is a classy lady who enjoys several fun modeling jobs in recent years.
In one of her most recent works, she appeared in a Virgin America campaign where she elegantly held a glass of champagne on an airplane.
She also appeared in Beyonce’s music video for “Haunted,” which you can spot here if you look closely. The cover of New York Magazine is one of her most memorable shoots where she re-created the iconic photo of Demi Moore who posed naked while pregnant for renowned photographer Annie Leibovitz, the same photographer who captured images of the Queen of England with her grandchildren at the Windsor castle on her 90th Birthday this year (few days ago).
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